Kenneth F Warren

In Defense Of Public Opinion Polling (eBook, PDF)

• Format: PDF

Produktbeschreibung

In the 2000 national elections, $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing rapidly with the explosion of consumer-oriented market research, political and media polling, and controversial Internet polling. By many measures from editorial cartoons to bumper stickers we hate pollsters and their polls. We think of polling as hopelessly flawed, invasive of our privacy, and just plain annoying. At times we even argue that polling is illegal, unconstitutional, and downright un-American. Yet we crave the information polling provides. What do other Americans think about gun control? School vouchers? Airline performance?

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 384
• Erscheinungstermin: 15. Februar 2018
• Englisch
• ISBN-13: 9780429968457
• Artikelnr.: 54000276

Autorenporträt

Kenneth F Warren

Inhaltsangabe

Preface
Why Americans Hate Pollsters
In Defense of Pollsters
The Giant Polling Industry
Reputable Pollsters Hate Bad Polls
But There Are Plenty of Good Polls
Why the Media Love (But Sometimes Hate) Polls
Today's Politicians Live and Die by Polls
Polls, the Clinton
Lewinsky Scandal, and Democracy
Polling in Other Countries
Testing the Pollsters
Epilogue
Appendix