Jochen Kasper

Improving Management Decision Making (eBook, PDF)

Critically evaluate the extent to which insights from behavioural economics may improve strategic decision-making in organisations

• Format: PDF

Produktbeschreibung

The aim of this essay is to evaluate the extent to which insights from behavioural economics might improve strategic decision-making in organisations. In order to see how this works in practice, this essay will consider one of the largest airline companies in Germany. Within the airline company, the most important question is this: What is the best way to make decisions in a large company like this? In the current economic environment, competition is tougher than in previous years. As a result, a wrong decision can lead to greater losses than before. Some airline companies might lose their market leadership position through a wrong decision or by being unprepared for a specific situation. Because of this, strategic planning becomes a key factor in a company's decision-making process. Avoiding mistakes and wrong decisions by improving the decision-making process within the company should be the aim of any firm that tries to defend or increase its market share.

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Produktdetails

• Verlag: Diplomica Verlag
• Seitenzahl: 11
• Erscheinungstermin: 9. September 2014
• Englisch
• ISBN-13: 9783956363405
• Artikelnr.: 41451383