Pat Hutchinson

How to Sell with NLP (eBook, ePUB)

The Powerful Way to Guarantee Your Sales Success

• Format: ePub

Produktbeschreibung

Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch.

This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience. It also

contains easy to follow exercises and tips to practice in real situations.

This book will enable you to use powerful NLP techniques to; increase sales, develop trust & rapport, handle any challenge and close a sale elegantly and effectively.

Focusing on the sales person as facilitator, this book will also:-

- Reveal the 6 areas of limitation that sales people place on themselves, their prospects and their products and give readers the tools to remove them.

- Enable readers to read and utilise a prospect's buying and decision making patterns.

- Provide a set of NLP tools to achieve win/win outcomes for the sales person and their prospects.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 200
• Erscheinungstermin: 26. September 2012
• Englisch
• ISBN-13: 9780273759928
• Artikelnr.: 38193251

Autorenporträt

Pat Hutchinson established Quadrant 1 International and is currently Sales and Marketing Director at the company. Using NLP techniques long before she ever trained as an NLP trainer, Pat developed sales teams across the world including Europe, Asia and North America. Pat has since incorporated this experience into her NLP business teaching and currently uses NLP to help people in business.

Inhaltsangabe

About the author
Acknowledgements
Introduction: Think, act and sell!
 
 
01        Selling in the twenty-first century
 
02        Building strong relationships
 
03        How clients make decisions
 
04        Aligning with your role, your clients and your organisation
 
05        Believing your way to success
 
06        What are you aiming for?
 
07        Rapport gets you everywhere
 
08        The elegant language of sales
 
09        Using frames to keep control
 
10        Selling to groups
 
11        The NLP sales process
 
Index