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When you hear the words "capital campaign," do you think about the "pain" part of the process? Yes, a campaign can be disruptive to your organization and consume a lot of staff and volunteer time. But it can be a tremendous asset to your organization in two ways. First, you are able to achieve your goal of a new building, an expanded facility, an endowment for the future. Second, a campaign, when done right, will strengthen your organization overall.
This book will guide you every step of the way to assure a successful campaign, starting with getting the basic infrastructure in place to
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Produktbeschreibung
When you hear the words "capital campaign," do you think about the "pain" part of the process? Yes, a campaign can be disruptive to your organization and consume a lot of staff and volunteer time. But it can be a tremendous asset to your organization in two ways. First, you are able to achieve your goal of a new building, an expanded facility, an endowment for the future. Second, a campaign, when done right, will strengthen your organization overall.

This book will guide you every step of the way to assure a successful campaign, starting with getting the basic infrastructure in place to ensure that your campaign will be run efficiently and effectively. Then we move into the role of the board, staff, and volunteers in your campaign. We also answer the tricky, and sometimes debatable, question: Do we need to do a planning/feasibility study, or not? (The answers to this question might surprise you.)

We also talk about the importance of a campaign plan, how to develop one, how to be sure the plan gets implemented, and how to adjust it when necessary.

We will talk about the role of a consultant in the campaign. The consultant is not the magic bullet that will go out and raise the money for you. A campaign is a team effort, but most campaigns require some level of help from an outside consultant. We'll cover what level of help your organization needs from a consultant and, if you decide to engage a consultant, we'll show you how to find right one.

Also, one of the keys to a successful campaign is finding donors to support your campaign, and how to solicit gifts that meet the needs of the donors and the organization.

We will also talk about life after the campaign and how you can build a stronger organization moving forward.

Chapters

Chapter One: What is a Capital Campaign?

Chapter Two: Are You Ready for a Campaign?

Chapter Three: What Role Does You Board Play in a Campaign?

Chapter Four: Do You Need a Feasibility Study?

Chapter Five: The Role of the Campaign Cabinet and Committees

Chapter Six: Developing Your Campaign Plan

Chapter Seven: Finding and Soliciting Donors

Chapter Eight: What Happens When Things Go Wrong

Chapter Nine: Bringing It All Together


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Autorenporträt
Linda Lysakowski, ACFRE is one of approximately one hundred professionals worldwide to hold the Advanced Certified Fundraising Executive designation. Linda is the author of ten nonfiction books, a contributing author, coeditor, or coauthor of eighteen others. She has also written five books in the spiritual and fiction realms. Linda has more than thirty years in the development field. She worked for a university and a museum before starting her consulting firm. In her twenty-five years as a philanthropic consultant, Linda has managed capital campaigns that have raised more than $50 million. She has helped hundreds of nonprofit organizations achieve their development goals. Linda has trained more than forty thousand development professionals in most of the fifty states of the United States as well as Canada, Mexico, Egypt, and Bermuda. Linda has served on the Association of Fundraising Philanthropy (AFP) Foundation for Philanthropy Board and the Professional Advancement Division for AFP. She is a past president of the Eastern Pennsylvania and Sierra (Nevada) AFP chapters. She received the Outstanding Fundraiser of the Year award from the Eastern Pennsylvania, Las Vegas, and Sierra (Nevada) chapters of AFP, was honored with the Barbara Marion Award for Outstanding Service to AFP and received the Lifetime Achievement Award from the Las Vegas AFP chapter. Linda is a graduate of Alvernia University with majors in banking and finance as well as theology/philosophy, and a minor in communications. As a graduate of AFP's Faculty Training Academy, she is a Master Teacher.