Dave Hitz, Pat Walsh

How to Castrate a Bull (eBook, ePUB)

Unexpected Lessons on Risk, Growth, and Success in Business

• Format: ePub

Produktbeschreibung

Dave Hitz likes to solve fun problems. He didn't set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing and reversing strategies, and looking into the future by deconstructing the past. As a founder of NetApp, a data storage firm that began as an idea scribbled on a placemat and now takes in $4 billion a year, Hitz has seen his company go through every major cycle in business--from the Jack-of-All-Trades mentality of a start-up, through the tumultuous period of the IPO and the dot-com bust, and finally to a mature enterprise company. NetApp is one of the fastest-growing computer companies ever, and for six years in a row it has been on Fortune magazine's list of Best Companies to Work For. Not bad for a high school dropout who began his business career selling his blood for money and typing the names of diseases onto index cards. With colorful examples and anecdotes, How to Castrate a Bull is a story for everyone interested in understanding business, the reasons why companies succeed and fail, and how powerful lessons often come from strange and unexpected places. Dave Hitz co-founded NetApp in 1992 with James Lau and Michael Malcolm. He served as a programmer, marketing evangelist, technical architect, and vice president of engineering. Presently, he is responsible for future strategy and direction for the company. Before his career in Silicon Valley, Dave worked as a cowboy, where he got valuable management experience by herding, branding, and castrating cattle.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 208
• Erscheinungstermin: 23. Dezember 2008
• Englisch
• ISBN-13: 9780470442678
• Artikelnr.: 37292360

Autorenporträt

THE AUTHORS Dave Hitz co-founded NetApp in 1992 with James Lau and Michael Malcolm. He served as a programmer, marketing evangelist, technical architect, and vice president of engineering. Currently, he focuses on future strategy and setting the direction for the company. Pat Walsh is the founding editor of MacAdam/Cage, a publisher of literary fiction and narrative non-fiction.

Inhaltsangabe

PART ONE: Beginnings. 1. Before NetApp On Computers
Colleges
Castration
and Risk. Interlude: What NetApp Does. 2. Starting NetApp On Toasters
Angels
Resellers
and Ferraris. Interlude: Redundant Array of Pyramid Hieroglyphics (RAPH). 3. CEO Lessons On Pixie Dust
Decision Making
Candor
and Going Public. Interlude: Tom Mendoza's Lessons on Public Speaking. PART TWO: Turbulent Adolescence. 4. Hypergrowth On Goals
Doubling
Ancestors
and Pain. Interlude: How to Fail in Executive Staff Presentations. 5. Values and Culture On Dilbert
Drooling
Lies
and Game Theory. Interlude: Lawyers Aren't Evil Fairness and Morality Are Not Their Job. 6. Managing Engineers On Development
Consensus
Doctor Death
and Magic. Interlude: Scientific-Truth and Useful-Truth. PART THREE: Grown-Up Company. 7. Customers On Love
Enterprise
Simplicity
and Partners. Interlude: Shark Island A Parable of Risk and Mass Media. 8. Strategic Change On Reversing Course
Chocolate
Debates
and Core Beliefs. Interlude: Speckled-Egg Thinking. 9. Vision On Whining
Eras
Future History
and the Meaning of Life. Appendix A. Early NetApp Business Plan. Appendix B. NetApp Company Values. Glossary. Bibliography. Acknowledgments. The Author. Index.

Rezensionen

NetApp Awarded #1 Best Company to Work For 2009 by Fortune.