Sam Knowles

How To Be Insightful (eBook, PDF)

Unlocking the Superpower that drives Innovation

• Format: PDF

Produktbeschreibung

How to Be Insightful presents a clear way of generating the breakthrough insights needed to make sense of the increasing volumes of data that we face as a routine part of our working lives and includes practical exercises designed to streamline and systematise problem-solving and to make an impact in business.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 244
• Erscheinungstermin: 5. Mai 2020
• Englisch
• ISBN-13: 9781000048803
• Artikelnr.: 59387517

Autorenporträt

Sam Knowles is a data storyteller with 30 years' experience helping businesses communicate with more impact. A classicist with a psychology doctorate, he helps organizations to talk "Human". He's the author of Narrative by Numbers (2018) from Routledge.

Inhaltsangabe

Acknowledgements and inspirations
Preface
1 What is insight?
Interview: Jem Fawcus, Firefish
2 The history and psychology of insight
Interview: Stephen Johns, Royal College of Music
3 The neuroscience of insight
Interview: Baroness Susan Greenfield
4 How To Be Insightful
Interview: the actors Peter Firth and Alexandra McKibbin
5 Sweat - the research phase
Interview: Eric Bartels, Inner Why
6 Timeout - the thinking phase
Interview: Professor Angela Gallop, Strathclyde University
7 Eureka - the enlightenment phase
Interview: Ricard Sapiro, Agência de Branding, São Paulo
8 Prove - the testing phase
Interview: Dr Peter Collett, University of Oxford
9 How to be more insightful
Where to find out more
Index