Robert Brunner, Stewart Emery, Russ Hall

How Great Products and Services Supply Great User Experiences (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

How to make sure customer experience permeates every corner of your company--and all your products and services.

As CEO, you're so dedicated to customer experience that in 1985 when a line of your company's refrigerators were found defective, you had workers smash 76 of them to smithereens. So what happens when you go on the Internet and the reviews of your product read: "Worst product, worst experience ever! Never buy a Haier product!"

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Produktdetails

• Verlag: Pearson ITP
• Erscheinungstermin: 16. Oktober 2009
• Englisch
• ISBN-13: 9780132143639
• Artikelnr.: 38014123

Autorenporträt

Robert Brunner founded Apple's legendary Industrial Design Group, which designed the original Macintosh PowerBook, Newton, and 20th Anniversary Mac. As a partner at Pentagram, he worked with Fortune 500 companies including Nike, Microsoft, HP, Dell, and Nokia. In early 2007, he founded Ammunition, a product design, brand, and interactive development consultancy. Brunner's product designs are included in the permanent collection of the Museum of Modern Art (MoMA). He teaches advanced product design at Stanford University. Stewart Emery, a father of the Human Potential Movement, served as the first CEO of est, cofounded Actualizations, led seminars in dozens of countries, and has coached over 12,000 people in the last three decades. He is the bestselling author of Actualizations: You Don't Have to Rehearse to Be Yourself and The Owner's Manual For Your Life. As a consultant, he asked the questions that led MasterCard to its legendary "Priceless" campaign.