Silvia Biffignandi, Jelke Bethlehem

Handbook of Web Surveys (eBook, ePUB)

• Format: ePub

Produktbeschreibung

HANDBOOK OF WEB SURVEYS The updated, must-have guide for creating and implementing web surveys Revised and thoroughly updated, the second edition of Handbook of Web Surveys offers a practical and comprehensive guide for creating and conducting effective web surveys. The authors noted experts on the topic, include a review the Blaise system (which has been around for 30 years) and provide information on the most recent developments and techniques in the field. The book illustrates the steps needed to develop effective web surveys and explains how the survey process should be carried out. It also examines the aspects of sampling and presents a number of sampling designs. The book includes ideas for overcoming possible errors in measurement and nonresponse. The authors also compare the various methods of data collection (face-to-face, telephone, mail, and mobile surveys) and discuss their advantages and disadvantages. Critical information for designing questionnaires for mobile devices is also provided. Filled with real-world examples, Handbook of Web Surveys discuss the key concepts, methods, and techniques of effective web surveys. This important book: * Contains the most recent sampling designs and estimation procedures * Offers ideas for overcoming errors in web surveys * Includes information on mixed mode surveys * Explores the concept of response probabilities * Reviews all aspects of web panels Written for researchers in government, business, economics, and social scientists, the second edition of Handbook of Web Surveys provides an introduction to web surveys and the various methods and techniques.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 624
• Erscheinungstermin: 13. April 2021
• Englisch
• ISBN-13: 9781119764496
• Artikelnr.: 61526974

Autorenporträt

SILVIA BIFFIGNANDI is a professor at the Center for Statistics and Analysis of Sample Surveys, University of Bergamo, Bergamo, Italy. JELKE BETHLEHEM is affiliated with Statistics Netherlands, a Division of Methodology and Quality, The Netherlands.

Inhaltsangabe

Preface xi

1 The Road To Web Surveys 1

1.1 Introduction 1

1.2 Theory 2

1.2.1 The Everlasting Demand for Statistical Information 2

1.2.2 Traditional Data Collection 8

1.2.3 The Era of Computer-Assisted Interviewing 11

1.2.4 The Conquest of the Web 13

1.2.5 Web Surveys and Other Sources 23

1.2.6 Historic Summary 28

1.2.7 Present-Day Challenges and Opportunities 28

1.2.8 Conclusions from Modern-Day Challenges 30

1.2.9 Thriving in the Modern-Day Survey World 30

1.3 Application 31

1.3.1 Blaise 31

1.4 Summary 39

Key Terms 41

Exercises 42

References 44

2 About Web Surveys 47

2.1 Introduction 47

2.2 Theory 50

2.2.1 Typical Survey Situations 51

2.2.2 Why Online Data Collection? 56

2.2.3 Areas of Application 60

2.2.4 Trends in Web Surveys 62

2.3 Application 64

2.4 Summary 68

Key Terms 68

Exercises 69

References 71

3 A Framework For Steps and Errors In Web Surveys 73

3.1 Introduction 73

3.2 Theory 75

3.3 Application 88

3.4 Summary 89

Key Terms 90

Exercises 90

References 91

4 Sampling For Web Surveys 93

4.1 Introduction 93

4.2 Theory 95

4.2.1 Target Population 95

4.2.2 Sampling Frames 98

4.2.3 Basic Concepts of Sampling 103

4.2.4 Simple Random Sampling 106

4.2.5 Determining the Sample Size 109

4.2.6 Some Other Sampling Designs 112

4.2.7 Estimation Procedures 118

4.3 Application 123

4.4 Summary 128

Key Terms 129

Exercises 130

References 131

5 Errors In Web Surveys 133

5.1 Introduction 133

5.2 Theory 142

5.2.1 Measurement Errors 142

5.2.2 Nonresponse 164

5.3 Application 174

5.3.1 The Safety Monitor 174

5.3.2 Measurement Errors 175

5.3.3 Nonresponse 177

5.4 Summary 179

Key Terms 180

Exercises 182

References 185

6 Web Surveys and Other Modes of Data Collection 189

6.1 Introduction 189

6.1.1 Modes of Data Collection 189

6.1.2 The Choice of the Modes of Data Collection 190

6.2 Theory 194

6.2.1 Face-to-Face Surveys 194

6.2.2 Telephone Surveys 200

6.2.3 Mail Surveys 206

6.2.4 Web Surveys 211

6.2.5 Mobile Web Surveys 215

6.3 Application 222

6.4 Summary 230

Key Terms 231

Exercises 233

References 235

7 Designing A Web Survey Questionnaire 237

7.1 Introduction 237

7.2 Theory 240

7.2.1 The Road Map Toward a Web Questionnaire 240

7.2.2 The Language of Questions 249

7.2.3 Basic Concepts of Visualization 252

7.2.4 Answers Types (Response Format) 258

7.2.5 Web Questionnaires and Paradata 271

7.2.6 Trends in Web Questionnaire Design and Visualization 278

7.3 Application 281

7.4 Summary 282

Key Terms 283

Exercises 284

References 286

8 Adaptive and Responsive Design 291

8.1 Introduction 291

8.2 Theory 294

8.2.1 Terminology 294

8.2.2 Quality and Cost Functions 298

8.2.3 Strategy Allocation and Optimization 301

8.3 Application 309

8.4 Summary 316<