Erdener Kaynak, Y. H. Wong, Thomas Leung

Guanxi (eBook, ePUB)

Relationship Marketing in a Chinese Context

• Format: ePub

Produktbeschreibung

This systematic analysis of the Chinese concept of guanxibroadly translated, "personal relationship" or "connections"offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you with practical tools for implementing guanxi. This valuable book also contains case studies and information gathered from the authors' more than twenty years of combined working experience in the Chinese business world.

To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 248
• Erscheinungstermin: 31. Oktober 2013
• Englisch
• ISBN-13: 9781135188177
• Artikelnr.: 39946798

Autorenporträt

Kaynak, Erdener; Wong, Y.H.; Leung, Thomas