Greener Marketing (eBook, ePUB)

A Global Perspective on Greening Marketing Practice
Redaktion: Charter, Martin; Polonsky, Michael Jay

• Format: ePub

Produktbeschreibung

An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 432
• Erscheinungstermin: 29. September 2017
• Englisch
• ISBN-13: 9781351283069
• Artikelnr.: 49397704

Autorenporträt

Charter, Martin; Polonsky, Michael Jay

Inhaltsangabe

Foreword Lutz-Günther Scheidt
Sony International
GermanyIntroduction Martin Charter and Michael Jay PolonskySection 1: Strategic developments1. Corporate environmentalism and the greening of strategic marketing: Implications for marketing theory and practice Subhabrata Bobby Banerjee
RMIT University
Australia2. Reviewing corporate environmental strategy: Patterns
positions and predicaments for an uncertain future Walter Wehrmeyer
University of Surrey
UK3. Rethinking marketing: Shifting to a greener paradigm Ken Peattie
Cardiff Business School
UKSection 2: greening the "marketing mix"4. Achieving Sustainability: Five strategies for stimulating out-of-the-box thinking regarding environmentally preferable products and services Jacquelyn A. Ottman
J. Ottman Consulting
Inc.
USA5. Eco-Marketing 2005: Performance sales instead of product sales Frank Martin Belz
University of St Gallen
Switzerland6. Innovation of eco-efficient services: Increasing the efficiency of products and services Kai Hockerts
University of St Gallen
Switzerland7. Management of environmental new product development Devashish Pujari and Gillian Wright
University of Bradford
UK8. Designing and marketing greener products: The Hoover case Robin Roy
Open University
UK9. Eco-innovation: Rethinking future business products and services Colin Beard and Rainer Hartmann
Sheffield Hallam University
UK10. Green alliances: Environmental groups as strategic bridges to other stakeholders Cathy L. Hartman and Edwin R. Stafford
Utah State University
USA Michael Jay Polonsky
University of Newcastle
Australia11. How to select good alliance partners Easwar S. Iyer and Sara Gooding-Williams
University of Massachusetts
USA12. Growing credibility through dialogue: Experiences in Germany and the USA Katharina Zöller
Centre of Technology Assessment
Germany13. Building environmental credibility: From action to words Lassi Linnanen and Elina Markkanen
Gaia Network Oy
Finland Leena Ilmola
Promotiva Ltd
Finland14. Factors affecting the acquisition of energy-efficient durable goods Hannu Kuusela
University of Tampere
Finland Mark T. Spence
Southern Connecticut University
USA15. Greening the brand: Environmental marketing strategies and the American consumer Daniel S. Ackerstein
Walsh International
USA Katherine A. Lemon
Harvard Business School
USA16. Environmental performance: What is it worth?
A case study of "business-to-business" consumers Graham Earl
Arthur D. Little
UK Roland Clift
University of Surrey
UKSection 3: Case studies17. Coming out of their Shell: Brent Spar Alan Neale
East London Business School
UK18. The Body Shop International plc: The marketing of principles along with products Kate Kearins
University of Waikato
New Zealand Babs Klyn
Ministry of Commerce
New Zealand19. Greening agroindustry in Costa Rica: A guide to environmental certification Rebecca Winthrop
Cultural Solutions
USA20. ja!Natürlich: A success story Sonja Grabner-Kraeuter and Alexander Schwarz-Musch
University of Klagenfurt
Austria21. Green marketing of green places: The Tasmania experience Dallas G. Hanson
Rhett H. Walker and John Steen
University of Tasmania
Australia22. Green strategies in developing economies: A South-East Asian perspective John E. Butler
University of Washington
USA Suthisak Kraisornsuthasinee
Thammasat University
Thailand23. The tainting of a green titan: The Petroleum Authority of Thailand Suthisak Kraisornsuthasinee
Thammasat University
Thailand John E. Butler
University of Washington
USA24. Green power: Designing a green electricity marketing strategy Norbert Wohlgemuth and Michael Getzner
University of Klagenfurt
Austria Jacob Park
United Nations University
USA25. Exploring organisational recycling market development: The Texas-Mexico Border John Cox
Campbellsville University
USA Joseph Sarkis
Clark University
USA Wayne Wells
University of Texas-Brownsville
USABibliography