Gower Handbook of Internal Communication (eBook, PDF)

Redaktion: Wright, Marc

• Format: PDF

Produktbeschreibung

A comprehensive guide to managing communication within organisations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 496
• Erscheinungstermin: 22. April 2016
• Englisch
• ISBN-13: 9781317125266
• Artikelnr.: 49366010

Autorenporträt

One of the leading practitioners in internal communication, Marc Wright is former Chairman of the International Visual Communication Association and a Board Director of the International Association of Business Communicators. Previously he was Chairman and Creative Director of MCA Live and Crown Business Communication. Marc wrote and directed the BBC series Twenty Steps to Better Management and is publisher of simply-communicate.com.

Inhaltsangabe

List of Figures
List of Tables
About the Editor
About the Contributors
Introduction
PART I THE FUNDAMENTALS OF INTERNAL COMMUNICATION
PART II CLASSIC MODELS FOR COMMUNICATION
PART III SKILLS AND MEDIA
PART IV LEADERSHIP AND CHANGE COMMUNICATION
PART V ADVANCED COMMUNICATION SKILLS
PART VI SOCIAL MEDIA INSIDE THE ENTERPRISE
Index