Morgan Genevieve Blue

Girlhood on Disney Channel (eBook, PDF)

Branding, Celebrity, and Femininity

• Format: PDF

Produktbeschreibung

Since the early 2000s, Disney Channel has been dominated by original live-action programming popular among tween girls. The shows' successes rely not only on their popularity among girl audiences, but also on the development of star personae by girl performers, such as Raven-Symoné, Miley Cyrus, and Selena Gomez. In addition, these programs and their performers have spawned lucrative media and merchandising franchises for the Walt Disney Company. This book includes analyses of this Disney Channel programming, as well as Disney corporate reports and executive statements, together with Disney Channel stars' performances, promotional appearances, media production, philanthropic efforts, and entrepreneurism. Analyzing these texts, performances, activities, and personae, it considers the ways in which they reproduce celebrity, visibility, and feminine performativity as central to successful twenty-first century girlhood.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 234
• Erscheinungstermin: 3. März 2017
• Englisch
• ISBN-13: 9781317365068
• Artikelnr.: 47903971

Autorenporträt

Morgan Genevieve Blue is an independent scholar researching girls' media culture in the United States. Her work appears in Feminist Media Studies and Film, Fashion and Consumption, among other venues. She is co-editor, with Mary Celeste Kearney, of Mediated Girlhoods: New Explorations of Girls' Media Culture, Volume 2 (2016).

Inhaltsangabe

Introduction: Disney Girls
Producing Girlhood Discourse 1. Tweening Disney Channel via the Franchisable Girl 2. Luminous Girlhood: Visibility
Femininity
and Performance 3. "True Colors": Race
Ethnicity
and Class in That's So Raven
Hannah Montana
and Wizards of Waverly Place 4. D-Signed for Diversification: Disney Channel and Lifestyle Branding 5. Citizen Girl: "Do-Good" Disney TV and Girls' Citizenship 6. The Girl Mogul: Entrepreneurism and the New Girl Subject 7. Outgrowing Disney Channel: Celebrity
Sexuality
and Girlhood Conclusion: Performing Girl / Performing Luminosity