Scott Ambrose, Blaise Waguespack

Fundamentals of Airline Marketing (eBook, ePUB)

Strategies for Success in a Hyper-competitive Environment

• Format: ePub

Produktbeschreibung

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 234
• Erscheinungstermin: 27. Mai 2021
• Englisch
• ISBN-13: 9780429614163
• Artikelnr.: 61361142

Autorenporträt

Scott Ambrose is an Assistant Professor of Marketing at Embry-Riddle Aeronautical University, Daytona Beach. A former marketing employee of a major US airline, Dr. Ambrose has numerous scholarly articles in leading marketing and sales journals. He has also taught airline marketing seminars for industry executives.

Blaise Waguespack is a Professor of Marketing at Embry-Riddle Aeronautical University, Daytona Beach. A member of the Air Transportation Research Society and Atlantic Marketing Association, Professor Waguespack has published scholarly articles in leading aviation and marketing journals and co-developed the Airline Service Quality Index.