Jim Cockrum

Free Marketing (eBook, ePUB)

101 Low and No-Cost Ways to Grow Your Business, Online and Off

• Format: ePub

Produktbeschreibung

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. * Create a "squeeze page," the most powerful one page website you'll ever build * Use simple YouTube videos to grow sales * Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) * and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 352
• Erscheinungstermin: 31. August 2011
• Englisch
• ISBN-13: 9781118120040
• Artikelnr.: 37362109

Autorenporträt

JIM COCKRUM, ranked "the most trusted marketer on the Internet" by IMreportCard.com, has inspired more than 100,000 online entrepreneurs with his creative training style. He has sold millions of dollars worth of products and services online and has helped thousands of others start and grow successful businesses. He has appeared in the Wall Street Journal, Men's Health, Entrepreneur, eBay radio, and hosts the weekly radio broadcast Creative Internet Income Strategies. He is the bestselling author of The Silent Sales Machine.

Inhaltsangabe

Foreword Pastor Kevin Ramsby xv Preface Eleven of the Great Ideas in This
Book xvii Introduction: Marketing Is Now Free! xix PART 1 Build Your
Reputation--Or Your Brand--For Free Chapter 1 Supercharge Your Online
Reputation 5 Chapter 2 Defend Your Reputation with Simple Free Tools 10
Chapter 3 Turn Bad Reviews into Free Marketing 12 Chapter 4 Use Your Expert
Knowledge to Create Customer-Attracting Content 16 Chapter 5 Insane Refund
Policy Profits 19 Chapter 6 Being Irrational Is Great Marketing 21 PART 2
Simple Inexpensive Websites You Might Need Chapter 7 Lead Capture Pages and
Squeeze Pages 35 Chapter 8 A Sales Page Closes the Deal for You 38 Chapter
9 A Community Site Builds Your Audience and Increases Loyalty 40 Chapter 10
Blogging for Customers 43 PART 3 The Habits of Online Marketing Success
Chapter 11 Social Media and Free Marketing 49 Chapter 12 Brevity Is a
Marketing Skill 50 Chapter 13 Videos, Pictures, and Testimonials Work
Marketing Magic 51 PART 4 Standing Out Online Chapter 14 Search Engine
Optimization Simplified 57 Chapter 15 Keyword Marketing 60 Chapter 16 Get
Found on Search Engines 62 Chapter 17 Google Maps and Google Places 64
Chapter 18 Fill Up Google Places to Get Found 66 Chapter 19 A Good Name Is
Good Marketing 68 Chapter 20 Fix Your Bad Name Instantly 70 Chapter 21
Online Video as a Lead Generator 72 Chapter 22 How to Fool Google and Wind
Up on Top Every Time 74 PART 5 Draw Your Business on a Napkin Chapter 23
Want More Leads Now? Draw a Funnel 79 Chapter 24 Draw Your Ideal Clients If
You Want to Meet Them 82 PART 6 Start Hanging Out Where Your Prospect Hang
Out Chapter 25 Using eBay to Find Your Audience 87 Chapter 26 Find Good
Marketing Partner Sites 91 PART 7 Get Creative with the Media Chapter 27
Have a Press Kit Ready on Demand 95 Chapter 28 Influence the Influential 97
Chapter 29 Press Release Marketing 98 PART 8 Smartphones Are Taking Over
the World Chapter 30 Text Marketing Can't Be Ignored 103 Chapter 31 Ask
Customers to Put Their Phones to Use 105 Chapter 32 The Power of Marketing
with Mobile Pictures 108 PART 9 Inch-Wide, Mile-Deep Marketing Chapter 33
Become a World's Foremost Expert--Fast 111 Chapter 34 Find Forum Fame 113
PART 10 Video Is No Longer Optional Chapter 35 Make Your Videos Go Viral
117 Chapter 36 24 Marketing Videos You Should Have 119 Chapter 37 Essential
Video Marketing Tools 121 Chapter 38 Make Video Even If You Have a Face for
Radio 123 PART 11 Deliver Current Content Constantly Chapter 39 Call
Yourself an Author and Sell More 127 Chapter 40 Write a Book for an Instant
Sales Boost 131 Chapter 41 Write an E-Book in Days and Benefit for Years
135 Chapter 42 A Targeted Newsletter as a Marketing Machine 139 Chapter 43
Think Free First 143 Chapter 44 Use a Powerful Title for Your Marketing
Content 146 Chapter 45 Your Content Distribution Strategy 147 PART 12
Social Media Marketing Chapter 46 Facebook as a Marketing Tool 151 Chapter
47 Twitter as a Marketing Tool 154 Chapter 48 Do Something Viral 159
Chapter 49 Other Social Media Tools 161 PART 13 E-Mail Marketing Is
Autopilot Marketing Chapter 50 The Tools and Language of E-Mail Marketing
167 Chapter 51 Automated Power Marketing: Customer and Prospect E-mail 172
Chapter 52 Managing Your E-Mail on Autopilot 176 Chapter 53 Growing Your
E-Mail Lists on Autopilot 178 Chapter 54 An E-Mail Newsletter Can Be a Cash
Generator 184 Chapter 55 Add Hundreds or Thousands of E-Mail Subscribers
Quickly 188 PART 14 Who's Driving Your Business? Chapter 56 Using a Survey
as a Marketing Tool 193 Chapter 57 Give Them What They Want 194 Chapter 58
Remember Who Is in Charge 195 PART 15 Spoiled Prospects and Customers Are
Loyal Chapter 59 Spoil Influential Customers in Creative Ways 199 Chapter
60 Reminders Put Money in the Bank 201 Chapter 61 Real-Time Problem Solving
Is Marketing 203 Chapter 62 Put Greeting Cards on Autopilot 205 Chapter 63
Give Your Customers a Voice to Build Loyalty 206 Chapter 64 Build Loyalty
and Credibility with a Membership Site 208 Chapter 65 Holding Contests to
Boost Exposure 210 PART 16 Powerful Marketing Partnerships Chapter 66 Set
Up a Three-Way Win for an Instant Boost 213 Chapter 67 Leverage the Power
of Joint Ventures 216 Chapter 68 Find Good Partners for Marketing Synergy
217 Chapter 69 Bring Down the Barriers Between You and a Great Partner 219
Chapter 70 Put Your Best Salesmen to Work on Straight Commission 221
Chapter 71 Cross Promotions Are Marketing Synergy 224 Chapter 72 Use Guest
Article Swaps for Easy Exposure to Targeted Audiences 225 Chapter 73 Expert
Interviews: Simple and Powerful Marketing Content 226 Chapter 74 Recognize
Top Services with a Testimonial for Unexpected Rewards 229 PART 17 Make
Your Story Powerful Chapter 75 Document the Story of Your Business 233
Chapter 76 Create Your Unique Selling Proposition (USP) Based on Your Story
236 PART 18 Actually, You Are Selling You Chapter 77 When Using Humor in
Your Marketing, Be Sure to Laugh at Yourself 241 Chapter 78 Share Your Life
Openly for Marketing Authenticity 244 Chapter 79 Distinguish Yourself and
Your Business with the X Factor 247 Chapter 80 Serving and Marketing at the
Same Time 249 Chapter 81 Strategically Asking for Help Can Be Great
Marketing 250 Chapter 82 Be Controversial to Attract a Crowd 252 Chapter 83
Become Increasingly Indispensable 254 Chapter 84 Be Accessible or Be
Ignored 256 Chapter 85 The Passionate, Generous Artist in All of Us Must Be
Released 257 Chapter 86 The Power of Your Why 259 Chapter 87 Appealing to
the Influential 261 PART 19 We Like to Buy from Experts--So Become an
Expert Chapter 88 Experts Make Videos--So Make Videos 265 Chapter 89 Start
a Coaching or Mentoring Program 267 Chapter 90 Teaching Is Free Marketing
269 Chapter 91 Creating Audios and Podcasting 271 Chapter 92 Use Leverage
to Grow Your Brand Fast 274 Chapter 93 Teleseminars Are Instant Expert
Content 276 Chapter 94 Webinars as the Ultimate Customer Follow-Up and
Presentation Tool 280 Chapter 95 Improve on What Worked Before 284 Chapter
96 Embrace Outsourcing for Some of Your Marketing Efforts 286 Chapter 97
Replace ROI with RLC for Better Marketing Monitoring 289 Chapter 98 Play
Marketing Offense with Google Alerts 293 PART 20 Grab Bag of Ideas Chapter
99 Collaboration Isn't Complicated Anymore 297 Chapter 100 Split Test for
Marketing Power 299 Chapter 101 Cool Marketing Brain Food 300 Bonus Chapter
Chapter 102 A Love of Learning as a Free Marketing Skill 303
Acknowledgments 305 Index 307