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Let one of the world's leading customer centricity experts, James Dodkins, guide you along the path towards true customer centricity in a book that will change the way you think about business forever. Anything great is built on solid foundations. That applies to buildings, the Coliseum, the Pyramids and the Taj Mahal. It applies to people, Martin Luther King, Mother Teresa and Nelson Mandela. This also applies to stories Cinderella, Lord of the Rings and Beauty and the Beast. Stories are everything, they stir the emotions, they galvanise the spirit, they are a call to action. This book is all of that, helping us to see the obvious differently, helping us take immediate and tangible action to improve our lives, our work and our companies. If that inspires you then know you are not alone in the journey. This is a short, easy to digest and life changing story. Foundations is THE business story of the 21st century. Think you know customer centricity? Think again.
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