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  • Format: ePub

Emerging consumer values are mobilising a shift in the drivers of consumers food purchasing decisions. This evolution, galvanized by growing global consciousness around the way we are living our lives, provides significant opportunity for those in the business of food looking for growth in the decades ahead. The ability to embrace change, and to move from a 'me too' position to one that is more meaningful, will amplify business performance, strengthen the ability to meet key performance indicators, re-ignite trust and create long term consumer engagement. This book argues the case for a new…mehr

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Produktbeschreibung
Emerging consumer values are mobilising a shift in the drivers of consumers food purchasing decisions. This evolution, galvanized by growing global consciousness around the way we are living our lives, provides significant opportunity for those in the business of food looking for growth in the decades ahead. The ability to embrace change, and to move from a 'me too' position to one that is more meaningful, will amplify business performance, strengthen the ability to meet key performance indicators, re-ignite trust and create long term consumer engagement. This book argues the case for a new direction in food marketing and innovation and outlines the three essential ingredients for food businesses seeking relevance in the years ahead.


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