Fariba Esmaeilpour, Mitra Shabani Nashtaee

Food Advertising and Childhood Obesity (eBook, ePUB)

Examining Food Type, Brand Mascot Physique, Health Message, and Media

• Format: ePub

Produktbeschreibung

This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 118
• Erscheinungstermin: 17. Januar 2020
• Englisch
• ISBN-13: 9781000043938
• Artikelnr.: 58535886

Autorenporträt

Fariba Esmaeilpour works as executive director at Salaam Avaan Institute (Guilan, Iran), a research NGO with the aim of finding ways to design effective social marketing programs targeted to children. She is also a marketing lecturer.

Mitra Shabani Nashtaee is Assistant Professor of Marketing in the Department of Business Management at Islamic Azad University (Roudbar branch, Roudbar, Iran).