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Why do some companies thrive and others don't? Michael Hammer, the world famous business guru and author of the concept of reengineering, and his colleague Lisa Hershman believe that the secret to success lies in the way processes are organized. In their book, they show how the tremendous potential of the process approach can be harnessed to increase a company's profitability and competitiveness. After all, saying "faster, better and cheaper", the authors mean: faster, better and cheaper than competitors. Guided by the principles proposed by the authors of the book, organizations operating in any field of activity will be able to successfully implement a process approach and gain a huge advantage in the market. The most important condition for the effectiveness of the "process approach" and the work of the enterprise, the authors believe, is the rational, systematic thinking of the manager. Today, the activities of companies, more than ever, are influenced by a variety of macroeconomic factors, which leads to the creation of a new unfamiliar business environment. Solutions to most problems are easy to find and formulate: cut costs so that rising wages for workers do not lead to higher prices; do more for customers than competitors, so that they are willing to pay for a more valuable product; become more flexible and be the first in the market to release new products, provide the highest quality and outperform competitors in all areas.
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