Dennis Meredith

Explaining Research (eBook, ePUB)

How to Reach Key Audiences to Advance Your Work

• Format: ePub

Produktbeschreibung

Explaining Researchis the ultimate guide for scientists, engineers, and other professionals seeking to share their life's work effectively with important lay and scientific audiences. It offers a multitude of practical communication tools and techniques for writing, giving talks, creating visuals, using social media, and publicizing research advances. Career success depends on more than conducting incisive experiments and publishing papers in top journals. Researchers must also know how to explain their work to key audiences, such as colleagues, potential collaborators, officers in funding agencies and from foundations, donors, institutional leaders, corporate partners, students, legislators, journalists, and the general public. Explaining Research is the most comprehensive guide for science and engineering communication. In this new edition, leading research communicator Dennis Meredith provides readers with the practical tools and techniques scientists and engineers need to reach their audiences effectively. The updated and expanded chapters include a wealth of insights from leading science journalists and research communicators.

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Produktdetails

• Verlag: Oxford University Press
• Erscheinungstermin: 3. August 2021
• Englisch
• ISBN-13: 9780197571330
• Artikelnr.: 62263776

Autorenporträt

Dennis Meredith is a veteran research communicator who spent over four decades working for major research universities such as Caltech, Cornell, MIT, Duke, and the University of Wisconsin. He has collaborated with science journalists and written well over a thousand articles and news releases on science and engineering. As a creator and developer, he helped the AAAS establish international research news service EurekAlert!. Meredith is a Fellow of the AAAS and was named Honorary Member of the Sigma Xi, The Scientific Research Society in 2012.

Inhaltsangabe

Foreword
Introduction: Explaining Your Research is a Professional Necessity
Section I: Learning a New Communications Paradigm
1: Understand Your Audiences
2: Plan Your Research Communication Strategy
Section II: Effectively Reaching Your Peers
3: Give Compelling Talks
4: Develop Informative Visuals
5: Create Effective Poster Presentations
6: Write Clear Research Explanations
7: Build a Quality Web Site
Section III: Engaging Lay Audiences
8: Forge Your Research Communications Strategy
9: The Essential News Release
10: Craft Releases That Tell Your Research Story
11: Target Releases to Key Audiences
12: Produce Effective Research Photography
13: Produce Informative Research Videos
14: Organize Dynamic Multimedia Presentations
15: Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars
16: Write Popular Articles, Op-Eds, and Essays
17: Author Popular Books
18: Become a Public Educator
19: Persuade Administrators, Donors, and Legislators
Section IV: Explaining Your Research Through the Media
20: Parse Publicity's Pros and Cons
21: Understand Journalists
22: Meet Journalists' Needs
23: Prepare for Media Interviews
24: Make the Interview Work For You
25: Protect Yourself from Communication Traps
26: Manage Media Communications at Scientific Meetings
27: Should You Be a Public Scientist?