Jay Hasbrouck

Ethnographic Thinking (eBook, PDF)

From Method to Mindset

• Format: PDF

Produktbeschreibung

This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 156
• Erscheinungstermin: 12. April 2024
• Englisch
• ISBN-13: 9781040008607
• Artikelnr.: 70019347

Autorenporträt

Jay Hasbrouck is an anthropologist who drives product innovation and growth through insight into human behavior, culture, and universal needs. He has held positions at Intel, IDEO, Meta, and Google, as well as founding his own consultancy, Filament, and serving as partner at Ethnoworks. He holds a PhD in Social Anthropology and an MA in Visual Anthropology, both from the University of Southern California, USA.

Inhaltsangabe

Foreword by Timothy De Waal Malefyt Introduction: A Starting Place: Design
Thinking and Ethnographic Thinking 1. Cultivating Curiosity 2. Expanding
Awareness 3. Deferring Judgement 4. Adapting Thoughtfully 5. Immersing
Fully 6. Facilitating Tactically 7. Documenting Diligently 8. Analyzing
Holistically 9. Situating Intentionally 10. Storytelling Empathically
Conclusion