Michael Goldsby, Rob Mathews

Entrepreneurship the Disney Way (eBook, ePUB)

• Format: ePub

Produktbeschreibung

With rare insight into the inner workings of Disney, Entrepreneurship the Disney Way gives the reader the tools they need to lead effectively, to innovate, and to create a successful entrepreneurial organization modelled on one of the most successful companies in history.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 320
• Erscheinungstermin: 1. November 2018
• Englisch
• ISBN-13: 9780429679384
• Artikelnr.: 54674976

Autorenporträt

Michael G. Goldsby is the Chief Entrepreneurship Officer and Stoops Distinguished Professor of Entrepreneurship at Ball State University, USA.

Rob Mathews is the Director of the Institute for Entrepreneurship and Free Enterprise at Ball State University, USA.

Inhaltsangabe

Introduction Part 1: Walt Disney, the Entrepreneur 1. The Artist Years 2.
The Scientist Years 3. The Builder Years 4. The Evangelist Years Part 2:
Corporate Entrepreneurship at the Walt Disney Company 5. Roy O. Disney:
Life After Walt (1966-1971) 6. The Entrepreneurial Spirit of Disney Parks
and Resorts 7. Guest Engagement and Experience at Disney Parks and Resorts