Sara Carter, Dylan Jones-Evans

Enterprise and Small Business (eBook, PDF)

Principles, Practice And Policy

• Format: PDF

Produktbeschreibung

Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'.

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition - while building on the foundations of the first and second - has been extensively revised and updated.

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Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 568
• Erscheinungstermin: 7. August 2012
• Englisch
• ISBN-13: 9780273726111
• Artikelnr.: 39248396

Autorenporträt

Jim Stone is an Associate Professor of Photography at the University of New Mexico. His photographs have been collected by the Museum of Modern Art and The Smithsonian American Art Museum, among many others. Books of his work include Stranger Than Fiction (Light Work, 1993),Historiostomy (Piltdown Press, 2001), and Why My Pictures are Good (Nazraeli Press, 2005).

He has also published six higher education titles that are widely used in university courses: A User¹s Guide to the View Camera, Darkroom Dynamics, Photography, Photography: The Essential Way, A Short Course in Photography, and A Short Course in Digital Photography.

Barbara London has authored and co-authored many photography books from their first editions to their current ones, including Photography, Photography: The Essential Way, A Short Course in Photography, A Short Course in Digital Photography, The Photograph Collector's Guide, and more.

Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School UK and Visiting Professor at Nordland Research Institute, Norway.

Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.

Inhaltsangabe

1. Introduction 
Part 1: ENTREPRENEURSHIP
2. The Evolution of Entrepreneurship Theory
3. Entrepreneurship and Economic Development
4. Government and Small Business
5. The Real World of the Entrepreneur
Part 2: THE ENTREPRENEURIAL PROCESS
6. The Entrepreneurial Process
7. Entrepreneurial Opportunities
8. Effectuation and Entrepreneurship
9. The Psychology of the Entrepreneur
10. Entrepreneurial Failure
Part 3: TYPES OF ENTREPRENEURSHIP
11. Ethnicity and Entrepreneurship
12. Gender and Entrepreneurship
13. Family Business
14. Habitual Entrepreneurs
15. Technology Entrepreneurship
16. Social Entrepreneurship
17. Community Entrepreneurship
Part 4: ENTREPRENEURIAL MANAGEMENT
18. Entrepreneurial Marketing
19. Entrepreneurial Networks and the Small Business
20. Finance and the Small Business
21. Strategy and the Small Firm
22. Growth and Development in the Small Firm
23. Internationalization and Entrepreneurial Businesses