Colin Gray

Enterprise and Culture (eBook, PDF)

• Format: PDF

Produktbeschreibung

Enterprise and Culture is a uniquely wide-ranging, insightful and well-informed critical evaluation of the economic and social project of creating an enterprise culture.
Colin Gray argues that the failure of small enterprise policy is not just a question of economics, but is also caused by psychological and cultural factors. The book demonstrates that the individualism at the centre of enterprise culture policies is, itself, the main impediment to the successful growth and development of small enterprises.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 216
• Erscheinungstermin: 8. Januar 2002
• Englisch
• ISBN-13: 9781134718108
• Artikelnr.: 42669979

Autorenporträt

Colin Gray is Director of External Affairs at the Open University Business School and Deputy Director-General of the Small Business Research Trust. His publications include Small Business in the Big Market (1992) and The Barclays Guide to Growing the Small Business (1990).

Inhaltsangabe

Introduction 1 The politics of 'enterprise' 3 The state of small
enterprises in Britain 4 Effectiveness of enterprise culture policies5
Alternative development models 6 The importance of culture 7 The small
enterprise owners 8 The entrepreneur: nature or nurture? 9 The future for
small enterprise development