Lisa Nirell

Energize Growth Now (eBook, ePUB)

The Marketing Guide to a Wealthy Company

• Format: ePub

Produktbeschreibung

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "e;wealth quotient"e; in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works and avoid the attitudes that sabotage great ideas.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 240
• Erscheinungstermin: 9. Juni 2009
• Englisch
• ISBN-13: 9780470493694
• Artikelnr.: 37293095

Autorenporträt

Lisa Nirell is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC. An award-winning business columnist, she has written for San Diego's Daily Transcript, Computerworld, Custom Builder magazine, and Women in Technology. For more information and to download your bonus gifts, visit www.energizegrowth.com/egnow.shtml.

Inhaltsangabe

Foreword by Guy Kawasaki. Plug In. Accolades and Gratitude. 1 Running on
Empty. 2 Brains, Beliefs, and Growth Blunders. 3 Say No to the Good, and
Yes to the Great. 4 Increase Your Wealth Quotient. 5 The Path to Planning.
6 The Inside Job. 7 What's on Your Dashboard? 8 Design Your Dashboard. 9
Plan Your Brand. 10 More Revenues, Fewer Clients. 11 Future Energy Sources:
How to Grow Your Wealth Quotient with Social Media. Appendix A: Sample
EnergizeGrowth Plan. Appendix B: Sample ProfitCents Report. References.
About the Author. Index.