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Ebay's approach towards organisational learning (eBook, ePUB) - Müller, Christoph
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This paper deals with organizational learning in the digital business world, where rapid changes are having a serious effect on organizations and where success primarily depends upon the people involved. The first part of the paper gives a brief overview of the prevailing management principles which were advocated by well-known theorists and have been adopted by many organizations to date. As the paper progresses, it broadly deals with the purpose of organizational learning and its principles. To provide an example of how a learning organization operates in practice, the approach of the…mehr

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Produktbeschreibung
This paper deals with organizational learning in the digital business world, where rapid changes are having a serious effect on organizations and where success primarily depends upon the people involved. The first part of the paper gives a brief overview of the prevailing management principles which were advocated by well-known theorists and have been adopted by many organizations to date. As the paper progresses, it broadly deals with the purpose of organizational learning and its principles. To provide an example of how a learning organization operates in practice, the approach of the e-commerce company eBay will be analysed in order to draw attention to the contribution of learning principles to organizational success. Finally, contemporary issues which seem to negatively affect eBay and its corporate culture will be discussed.

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Autorenporträt
Prof. Dr. Christoph Müller ist Inhaber des Stiftungslehrstuhls ""Unternehmensgründung und Unternehmertum (Entrepreneurship)"" an der Universität Stuttgart-Hohenheim.