Chuck Hudson

eBay Commerce Cookbook (eBook, ePUB)

Using eBay APIs: PayPal, Magento and More

• Format: ePub

Produktbeschreibung

Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. Youll learn how to add features and functionality through a wide set of eBay APIsincluding Magento, Milo, eBay, PayPal, RedLaser, Hunch, and ql.io.Each chapter focuses one aspect of the lifecycle. Author Charles Hudson combines his expertise in web and mobile product strategy with code solutions to help you address product discovery, presentation, payment, order fulfillment, and customer satisfaction. If you have experience with PHP, HTML, CSS, and JavaScript, youre ready to roll.Help customers find your product through reviews, targeted search options, and eBay marketplace listingsCustomize a Magento storefront and provide customers with a single sign-on option to enhance product presentationStreamline purchases with options such as auto-generating coupons and preapproved paymentsAutomate order processing, extend shipping options, and leverage PayPal chained payments to handle multiple suppliersTake advantage of QR codes, produce customer "e;taste graphs,"e; and use ql.io mash ups to provide visitors with social recommendations

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Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 208
• Erscheinungstermin: 21. Dezember 2012
• Englisch
• ISBN-13: 9781449343873
• Artikelnr.: 38312576

Autorenporträt

Chuck Hudson has been at the intersection of web business and technology since the inception of online commerce in the mid 1990s. Having programmed in numerous web and mobile languages he combines a passion for the commerce lifecycle and a wealth of experience to create innovative solutions. He is currently a Director of Application Development focusing on HTML5, iOS and Android products.With an MBA focused on entrepreneurship and managing technologically innovative enterprises Chuck has been a successful entrepreneur and consulted with multiple companies on web and mobile product and service strategies. He shares his knowledge of web and mobile product execution through business advisory roles and as a visiting faculty member in the Masters of Internet Technology program at the Terry College of Business, University of Georgia.Chuck has spoken and led lab sessions on web and mobile best practices at development conferences nationally and internationally. In 2008, he received the eBay Star Developer award for the first iOS based web and native applications for users of eBay. Chuck is also a certified PayPal developer and certified PHP programmer, and sits on the PayPal Developers Council.

Inhaltsangabe

Dedication
Preface
How We Do Commerce
Creating a Lifecycle
Audience
How This Book Is Organized
Differentiating Your Offering
Conventions Used in This Book
This Book's Example Files
Using Code Examples
Safari® Books Online
How to Contact Us
Acknowledgments
Chapter 1: Product Discovery and Research
1.1 Tapping Into Product Reviews and Guides
1.2 Mapping Product Availability
1.3 Presenting Products Through eBay
1.4 Conclusion
Chapter 2: Product Presentation
2.1 Customizing a Magento Storefront
2.2 Personalizing a Store Experience
2.3 Presenting Similar Items
2.4 Conclusion
Chapter 3: Enhancing the Payment Experience
3.1 Autogenerating Coupons with Magento
3.2 Making Payments with Preapprovals
3.3 Giving Back at Checkout
3.4 Conclusion
Chapter 4: Order Fulfillment
4.1 Just-in-Time Shipping Forms
4.2 Simple Shipping Extension in Magento
4.3 Multiple Supplier Fulfillment
4.4 Conclusion
Chapter 5: Consumption and Sharing
5.1 Sharing with QR Codes
5.2 Creating a Taste Graph
5.3 Social Recommendations
5.4 Conclusion