Yuniya Kawamura

Doing Research in Fashion and Dress (eBook, ePUB)

An Introduction to Qualitative Methods

• Format: ePub

Produktbeschreibung

Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic.

Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.

By contextualizing history, theory and practice Doing Research in Fashion and Dress offers:
-A systematic examination of qualitative research methods in fashion studies in social sciences.
-A practical guide for anyone wishing to conduct fashion research in academia or in the business world.
-An accessible grounding in contemporary fashion studies literature.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 176
• Erscheinungstermin: 9. Januar 2020
• Englisch
• ISBN-13: 9781350089808
• Artikelnr.: 57903558

Autorenporträt

Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, New York, USA. She is the author of Doing Research in Fashion and Dress (2011), Fashioning Japanese Subcultures (2012), and Sneakers (2016).

Inhaltsangabe

Introduction: History and Development of Fashion Studies 1. Theory and
Practice 2. Research Process 3. Ethnography 4. Survey 5. Semiotics 6.
Object-based Research 7. Internet Sources and Online Ethnography 8. Other
Methodologies 9. Writing Up Conclusion: Future opportunities and avenues of
fashion studies research