Nick Lee, Ian Lings

Doing Business Research (eBook, PDF)

A Guide to Theory and Practice

• Format: PDF

Produktbeschreibung

`It's not often that you'll find an article or book that explains what you need to know in such plain, simple terms. Treasure it' - Andrew Farrell, Doctoral Researcher, Loughborough University



`Entertaining and authoritative without being patronising' - Professor Chris Hackley, Royal Holloway, University of London



`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University

`This book will fill a vital gap for post graduate research' - Professor Rod Brodie,

University of Auckland Business School

For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.

Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:

-essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology

-a pragmatic guide to why things are important and how they are important

-a huge range of things to consider that the reader can use to develop their research project further

-a resource book, providing extensive suggested reading to help the researcher do their research.

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Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, D ausgeliefert werden.

Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 448
• Erscheinungstermin: 21. Juni 2012
• Englisch
• ISBN-13: 9781446204436
• Artikelnr.: 42154309

Autorenporträt

Nick Lee is Professor of Sales and Management Science at Loughborough University's School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as 'one of the 15 scientists whose work will shape the future'.

Inhaltsangabe

What Is Research and Why Would Anyone Want To Do It?
The Scientific Approach to Research
The Interpretive Approach to Research
Reviewing Existing Literature
Theory, Conceptualisation and Hypotheses
Concepts, Constructs and Measurement
The Process of Measure Development
Research Design
Collecting Qualitative Data
Qualitative Data Analysis
Collecting Quantitative Data
How and Why Statistics Work
Quantitative Data Analysis I
Quantitative Data Analysis II
Mixing Methods and Paradigmatic Incommensurability
Writing and Talking about Your Work

Rezensionen

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University