Matt Hills

eBook, PDF

Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary (eBook, PDF)

Beschreibung

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 1.88MB

Barrierefreiheit

• Text-to-Speech

Autor

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.

Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 146
• Erscheinungstermin: 22. Juli 2015
• Englisch
• ISBN-13: 9781137463326
• Artikelnr.: 45972567

Rezensionen

"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts