Matt Hills

Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary

• Gebundenes Buch

Produktbeschreibung

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

Produktdetails

• Verlag: Palgrave Macmillan UK / Palgrave Pivot / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-46331-9
• 1st ed. 2015
• Seitenzahl: 146
• Erscheinungstermin: 20. Juli 2015
• Englisch
• Abmessung: 216mm x 140mm x 13mm
• Gewicht: 298g
• ISBN-13: 9781137463319
• ISBN-10: 1137463317
• Artikelnr.: 42953421

Autorenporträt

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.

Inhaltsangabe

Introduction: Media Anniversaries - Brand, Paratext, Event... and the Hype of the Doctor
1. Marketing the 50th Anniversary - Brand Management and the Cultural Value of the Doctor
2. Merchandising the 50th Anniversary - Public Service Consumption in the Name of the Doctor
3. Mediatizing the 50th Anniversary - Cinematic Liveness and the 'Developing Art' of the Doctor

---

Rezensionen

"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts