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This book examines the phenomenon of 'digital guru media' (DGM), the self-styled online influencers, life coaches, experts and entrepreneurs who post on the themes of wellness, health and fitness.

Produktbeschreibung
This book examines the phenomenon of 'digital guru media' (DGM), the self-styled online influencers, life coaches, experts and entrepreneurs who post on the themes of wellness, health and fitness.


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Autorenporträt
Stefan Lawrence is Senior Lecturer in socio-cultural aspects of sport and leisure at Newman University, Birmingham, UK and a Principal Fellow of the Higher Education Academy. He sits on the Executive Committee of the Leisure Studies Association, Editorial Board of Managing Sport and Leisure, Assistant Editorial Board of Leisure Sciences and Associate Editorial Board of Leisure Studies Journal. He is also Expert Evaluator to the European Commission's 'Citizens, Equality, Rights and Value' (CERV) Programme.