Digital Economy for Customer Benefit and Business Fairness (eBook, ePUB)

Proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
Redaktion: Anggadwita, Grisna; Martini, Erni

• Format: ePub

Produktbeschreibung

Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019 is an international conference that brings together academics, professionals, and others, who have a special interest in theories and practices in the field of digital economy for global competitiveness.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 228
• Erscheinungstermin: 8. April 2020
• Englisch
• ISBN-13: 9781000071634
• Artikelnr.: 59164463

Autorenporträt

Grisna Anggadwita is a full time lecturer at the Business Management of Telecommunications and Informatics Department, School of Economics and Business, Telkom University, Indonesia. She teaches courses in entrepreneurship, small business management, e-commerce and business processes. Her research interests include entrepreneurial intention, technology management, women entrepreneurship, business incubator, and innovation management. She is an active researcher and published more than 100 articles in leading international and national journals as well as international proceedings. Erni Martini is a full time lecturer at the Business Management of Telecommunication and Information Department, Faculty of Economic and Business, Telkom University, Indonesia. She teaches courses in marketing management, integrated marketing communication, interpersonal and business communication, and also audience and content. Her research interests are in the marketing field, especially marketing on social media, consumer behavior, consumer behavior in social media, integrated communication in the digital environment, and content analysis. She is an active researcher and published articles in international and national journals and proceedings.

Inhaltsangabe

Digital-Based Management
Strategy
Economics
Corporate Governance
Industry 4.0