Different Phases of the Innovation Process (eBook, PDF) - Löber, Heike
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The innovation process (IP) contains challenges within its different phases, which companies have to deal with when developing new products. Integrating customers in new product development (NPD) is a way of managing those difficulties. This paper consequently addresses the interrelation between the IP and customer integration by having a look at the specific activities within each phase, followed by a depiction of challenges and an analysis of how customers can contribute to a more efficient IP. The lead user (LU) and the toolkits approach as well as virtual costumer environments (VCE) as methods for customer integration will be considered in detail.…mehr

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Produktbeschreibung
The innovation process (IP) contains challenges within its different phases, which companies have to deal with when developing new products. Integrating customers in new product development (NPD) is a way of managing those difficulties. This paper consequently addresses the interrelation between the IP and customer integration by having a look at the specific activities within each phase, followed by a depiction of challenges and an analysis of how customers can contribute to a more efficient IP. The lead user (LU) and the toolkits approach as well as virtual costumer environments (VCE) as methods for customer integration will be considered in detail.

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