Development Communication (eBook, PDF)

Reframing the Role of the Media
Redaktion: Mcphail, Thomas L.

• Format: PDF

Produktbeschreibung

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. * Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change * Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet * Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 256
• Erscheinungstermin: 30. März 2009
• Englisch
• ISBN-13: 9781444310733
• Artikelnr.: 38047275

Autorenporträt

Thomas L. McPhail is Professor of media studies and a fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends 2e (Wiley-Blackwell 2006).

Inhaltsangabe

List of Tables and Figure. Notes on Contributors. Preface. 1. Introduction
to Development Communication: Thomas L. McPhail (University of Missouri-St.
Lewis). 2. Major Theories Following Modernization: Thomas L. McPhail
(University of Missouri-St. Lewis). 3. United Nations and Specialized
Agencies: Thomas L. McPhail (University of Missouri-St. Lewis). 4. The
Roles of Non-Governmental Organizations (NGOs): Thomas L. McPhail
(University of Missouri-St. Lewis). 5. Differing Views of World Culture:
Thomas L. McPhail (University of Missouri-St. Lewis). 6. A Framework for
Conceptualizing Technology in Development: Renée Houston (University of
Puget Sound) and Michele H. Jackson (University of Colorado and Boulder).
7. The Global Digital Divide: Mitchell F. Rice (Texas A&M University). 8.
Feminism in a Post-Development Age: Luz Estella Porras (University of
Oregon) and H. Leslie Steeves (University of Oregon). 9. Sonagachi Project:
A Case Study Set in India: Satarupa Dasgupta (Temple University). 10. Roma
Project: A Case Study Set in Europe: Eva Szalvai (Colby-Sawyer College).
11. Summary and Conclusions: Thomas L. McPhail (University of Missouri-St.
Lewis). Bibliography. Index.