Ien Ang

Desperately Seeking the Audience (eBook, PDF)

• Format: PDF

Produktbeschreibung

Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject.
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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 216
• Erscheinungstermin: 28. Juni 2006
• Englisch
• ISBN-13: 9781134940424
• Artikelnr.: 42816173

Autorenporträt

Ien Ang

Inhaltsangabe

Preface and acknowledgements
Introduction: (Not) knowing the television audience
Part I Conquering the audience: the institutional predicament
Part II Marketing the audience: American television
Part III Serving the audience: European television
Conclusions: Understanding television audiencehood
Notes
Bibliography
Index