Jules Miller, Jeremy Kagan

Designing the Successful Corporate Accelerator (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world. Designing the Successful Corporate Accelerator gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works--and what doesn't. The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, Designing the Successful Corporate Accelerator is a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 352
• Erscheinungstermin: 17. März 2021
• Englisch
• ISBN-13: 9781119709053
• Artikelnr.: 61368465

Autorenporträt

JULES MILLER is a Partner at Mindset Ventures and the former leader of IBM's Blockchain Ventures group, where she launched two corporate accelerator programs. She is an expert in corporate innovation from her experience as a serial entrepreneur, venture capital investor, intrapreneur, innovation executive, and accelerator manager. She is a Kauffman Fellow and frequent speaker on innovation, venture capital, and startups at conferences around the globe. JEREMY KAGAN is an entrepreneur, investor, and growth and innovation consultant. He was Managing Director of the Eugene Lang Center for Entrepreneurship at Columbia Business School and is a Professor at Columbia Business School, where he is Faculty Director of the Digital Marketing Strategy executive education program. He also teaches digital marketing and entrepreneurship at Cornell and New York University and is both a startup mentor and a regular advisor for companies launching their own corporate accelerators.

Inhaltsangabe

Foreword ix

Acknowledgments xiii

About the Authors xv

Introduction xix

Section I Corporate Innovation Is Hard 1

Chapter 1 Accelerators and Corporate Innovation 3

Chapter 2 A Crash Course on Innovation Theory 17

Chapter 3 A Complex Machine to a Simple Machine 39

Section II Get with the [Accelerator] Program 55

Chapter 4 Startup Accelerators 57

Chapter 5 Accelerator Archetypes 73

Chapter 6 Know Your Why 95

Section III Buy In or Walk Away 109

Chapter 7 Stakeholder Engagement 111

Chapter 8 Resources 129

Chapter 9 Outsourcing and Delegating 139

Section IV Before the Program 149

Chapter 10 Recruiting and Selection 151

Chapter 11 Investment 175

Chapter 12 Metrics and KPIs 193

Section V During the Program 207

Chapter 13 Programming 209

Chapter 14 Mentors 225

Chapter 15 Making Partnerships Work 241

Section VI After the Program 263

Chapter 16 Post-Program Portfolio Management 265

Chapter 17 Planning for Long-Term Success 279

Endnotes 287

Index 303