Emily M. Orr

Designing the Department Store (eBook, ePUB)

Display and Retail at the Turn of the Twentieth Century

• Format: ePub

Produktbeschreibung

The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history.

Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making's tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed.

In addition, the book identifies and isolates 'display' as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby.

Produktdetails

• Verlag: Bloomsbury UK
• Seitenzahl: 208
• Erscheinungstermin: 28. November 2019
• Englisch
• ISBN-13: 9781350054387
• Artikelnr.: 57709231

Autorenporträt

Emily Marshall Orr is Assistant Curator of American design at Cooper Hewitt, Smithsonian Design Museum, USA.

Inhaltsangabe

List of Illustrations Acknowledgments Abbreviations Introduction
Geographical and Historical Context Contributing to the History of the
Department Store Chapter One: Retail Architecture The Visibility of
Constructionand Renovation The Changeable Design of the Storefront
Architectural Display as Competition Technical Scope as a Show Feature
Chapter Two: Window Display Professional Development Making Window Displays
Stocky Style Draping Techniques and the Female Gaze Sculptural Style
Machinery of Display The Unit Principle Chapter Three: The Shopfitting
Industry Silent Salesmanship Science of Shopkeeping The Shopfitting
Industry and Exhibition Culture From Density to Openness Chapter Four: The
Department Store Interior Seasonality A Great Decoration Event Virtual
Travel via Display The Model Room: An Interior of Interiors Professional
Development Conclusion The Modern Displayman In Summary Bibliography