Scott Hurff

Designing Products People Love (eBook, ePUB)

How Great Designers Create Successful Products

• Format: ePub

Produktbeschreibung

How can you create products that successfully find customers? With this practical book, youll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. Youll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation.Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process.Understand exactly who your customers are, what they want, and how to build products that make them happyLearn frameworks and principles that successful product designers useIncorporate five states into every screen of your interface to improve conversions and reduce perceived loading timesDiscover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions fasterDesign effective interfaces across different form factors by understanding how people hold devices and complete tasksLearn how successful designers create working prototypes that capture essential customer feedbackCreate habit-forming and emotionally engaging experiences, using the latest psychological research

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 324
• Erscheinungstermin: 17. Dezember 2015
• Englisch
• ISBN-13: 9781491923641
• Artikelnr.: 44478106

Autorenporträt

Scott Hurff is a product designer and author. He started his first company while in college, and became the youngest entrepreneur-in-residence at Kodiak Venture Partners in Boston. Scott has led product design for products used by millions of users in a variety of areas, including video sharing, entertainment, and consumer mobile apps.Scott teaches designers how to bring their designs to life and writes about what makes products great at scotthurff.com. His work has appeared in a variety of publications, including Die Zeit, Quartz, Gizmodo, Business Insider, and Gamasutra.