Jeanne Liedtka, Tim Ogilvie

Designing for Growth (eBook, ePUB)

A Design Thinking Tool Kit for Managers

• Format: ePub

Produktbeschreibung

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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Produktdetails

• Verlag: Columbia University Press
• Erscheinungstermin: 28. Juni 2011
• Englisch
• ISBN-13: 9780231527965
• Artikelnr.: 38155585

Autorenporträt

Jeanne Liedtka and Tim Ogilvie