Ellen McCracken

Decoding Women's Magazines (eBook, PDF)

From Mademoiselle to Ms.

• Format: PDF

Produktbeschreibung

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

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Produktdetails

• Verlag: Springer-Verlag GmbH
• Seitenzahl: 341
• Erscheinungstermin: 27. Oktober 1992
• Englisch
• ISBN-13: 9781349223817
• Artikelnr.: 53398710

Autorenporträt

Ellen McCracken is a Professor in the Department of Spanish and Portuguese and Program in Comparative Literature at the University of California, Santa Barbara, USA.