Konstantinos K. Tsiptsis, Antonios Chorianopoulos

eBook, PDF

Data Mining Techniques in CRM (eBook, PDF)

Inside Customer Segmentation

Beschreibung

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Technische Details

• Geräte: PC
• mit Kopierschutz
• Größe: 4.19MB

Barrierefreiheit

• Text-to-Speech

Autor

Konstantinos Tsiptsis, CRM and Customer Intelligence Manager, Eurobank, EFM, Greece

Antonios Chorianopoulos, Greek Ministry of Economy and Finance, Data Analysis Unit, MIS Service, Greece.

Produktdetails

• Verlag: Wiley
• Erscheinungstermin: 13. August 2010
• Englisch
• ISBN-13: 9780470685822
• Artikelnr.: 37298833