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If business functions such as management, human resources, logistics and finance cannot manage digital transformation well, there may be a danger of extinction for companies. In the future, business life will continue to be affected by digital transformation. In this long journey, it is necessary to consider digital transformation as a moving target, a strategy that is constantly evolving, changing and needs to be updated. For this reason, businesses that have not yet implemented their digital transformation strategies or are still doing so need to know the challenges they will face in digital…mehr

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Produktbeschreibung
If business functions such as management, human resources, logistics and finance cannot manage digital transformation well, there may be a danger of extinction for companies. In the future, business life will continue to be affected by digital transformation. In this long journey, it is necessary to consider digital transformation as a moving target, a strategy that is constantly evolving, changing and needs to be updated. For this reason, businesses that have not yet implemented their digital transformation strategies or are still doing so need to know the challenges they will face in digital transformation. The book aims to address the dark points that businesses should pay attention to rather than the benefits of digital transformation.


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Autorenporträt
¿lkay Öztürk (ed.) has graduated from Kocaeli University, Faculty of Engineering, in 1998. She received her PH.D. at Marmara University in the field of management and organization. She is an assistant professor at Bahçes¿ehir University. She has publications on strategy and leadership, organizational behaviour and human resources management.