Francis Buttle, Stan Maklan

Customer Relationship Management (eBook, ePUB)

Concepts and Technologies

• Format: ePub

Produktbeschreibung

This is a much-anticipated update of the bestselling Customer Relationship Management, including substantial revisions to bring its coverage up to date with the very latest in CRM practice.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 468
• Erscheinungstermin: 24. April 2019
• Englisch
• ISBN-13: 9781351016537
• Artikelnr.: 56496909

Autorenporträt

Francis Buttle, BSc, MA, PhD, is founder and principal consultant of Francis Buttle & Associates, and Honorary Adjunct Professor at Macquarie Graduate School of Management, Sydney, Australia.

Stan Maklan, BSc, MBA, PhD, is Professor of Marketing and Technology, Cranfield School of Management, UK and Co-Director of the Cranfield Centre for Strategic Marketing and Sales.