Customer Lifetime Value (eBook, ePUB)

Reshaping the Way We Manage to Maximize Profits
Redaktion: Bejou, David; Aksoy, Lerzan; Keningham, Timothy L.

• Format: ePub

Produktbeschreibung

The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 156
• Erscheinungstermin: 3. April 2013
• Englisch
• ISBN-13: 9781136452956
• Artikelnr.: 38265657

Autorenporträt

Bejou David, Keiningham Timothy L., Aksoy Lerzan

Inhaltsangabe

* How Customer Lifetime Value Is Changing How Business Is Managed
(Timothy L. Keiningham, Lerzan Aksoy, and David Bejou)
* CLV: The Databased Approach (V. Kumar)
* Approaches to the Measurement and Management of Customer Value
(Timothy L. Keiningham, Lerzan Aksoy, and David Bejou)
* Customer Lifetime Value as the Basis of Customer Segmentation: Issues
and Challenges (Katherine N. Lemon and Tanya Mark)
* Customer Divestment (Vikas Mittal and Matthew Sarkees)
* Customer Lifetime Value and Firm Valuation (Sunil Gupta and Donald R.
Lehmann)
* The Climate for Service: A Review of the Construct with Implications
for Achieving CLV Goals (Benjamin Schneider, William H. Macey, and
Scott A. Young)
* The Future of Managing Customers as Assets (Timothy L. Keiningham,
Lerzan Aksoy, and David Bejou)
* Index
* Reference Notes Included