Barry Libert, Jon Spector

Crowdsourcing Your Brand (eBook, ePUB)

How to Tap Customer Desire

• Format: ePub

Produktbeschreibung

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats.

Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers!

There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included....

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Produktdetails

• Verlag: Pearson ITP
• Erscheinungstermin: 15. Februar 2010
• Englisch
• ISBN-13: 9780137083091
• Artikelnr.: 37807362

Autorenporträt

Barry Libert is chairman of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draws more than 60 million total online visitors every month. Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies. A one-time McKinsey & Company consultant, he has coauthored highly-regarded books, including Cracking the Value Code and Value RX. Jon Spector is President and CEO of The Conference Board, the world's preeminent business membership and research organization. He previously served as Vice Dean and Director of Wharton's Aresty Institute of Executive Education; as CEO of several venture-backed startup companies; and Principal in 1986 and Director in 1992 at McKinsey & Company.