Mai Nguyen-Phuong-Mai

Cross-Cultural Management (eBook, PDF)

With Insights from Brain Science

• Format: PDF

Produktbeschreibung

Cross-cultural Management explores a range of topics that are essential to provide students with a big picture perspective on the impact of culture on international business. It provides in-depth information on how cultures, demographics, and beliefs influence the way business is conducted.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 356
• Erscheinungstermin: 2. September 2019
• Englisch
• ISBN-13: 9781351396639
• Artikelnr.: 57620011

Autorenporträt

Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam School of International Business, the Netherlands. She also owns a training agency and freelances for diverse media channels. As a world citizen, she comes from the East, works in the West, and lives everywhere in between.

Inhaltsangabe

1. Globalization: Evolutionary Roots and Contemporary Version
2. The Driving Forces of Diversity
3. The Tree of Culture: Evolutionary And Practical
4. The Dynamics of Culture
5. Fear-Free Cross-Cultural Management
6. Think Global, Plan Local, Act Individual
7. Change Management: Creating Culture and Evolving Yourself
8. Bias Management
9. Diversity Management
10. Cross-Cultural Motivation
11. Cross-Cultural Leadership
12. Cross-Cultural Business Communication
13. Cross-Cultural Negotiation
14. Cross-Cultural Marketing