Erdogan Koc

Cross-Cultural Aspects of Tourism and Hospitality (eBook, PDF)

A Services Marketing and Management Perspective

• Format: PDF

Produktbeschreibung

This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 370
• Erscheinungstermin: 3. September 2020
• Englisch
• ISBN-13: 9781000172003
• Artikelnr.: 59878839

Autorenporträt

Erdogan Koc is Professor of Services Marketing and Management at Bahçesehir University. He received his BA in Communication Studies from the University of Istanbul, MBA from the Cardiff Business School, and Ph.D. from Oxford Brookes University in Business and Management. He has extensively published in top-tier journals such as Tourism Management, International Journal of Human Resource Management, Journal of Travel and Tourism Marketing, International Journal of Intercultural Relations, Journal of Hospitality Marketing and Management, among others, and serves on the editorial boards of several high-ranking journals and acts as a referee for top-tier journals. He has published two international books in the area of tourism and hospitality. As well as his research and academic experience, he provides training to a wide range of businesses and has management experience of reputable brands.

Inhaltsangabe

1.Introduction: International and Global Nature of Tourism and Hospitality
2. Culture: A Cross-Cultural Perspective. 3. Intercultural Competence,
Intercultural Sensitivity, and Cultural Intelligence. 4. Culture and
Context in Communication. 5. The Influence of Indulgence and Restraint on
Tourism and Hospitality. 6. Power Distance as a Cultural Variable. 7.
Uncertainty Avoidance as a Cultural Variable. 8. Masculinity versus
Femininity, Gender Egalitarianism, and Assertiveness. 9. The Influence of
Individualism and Collectivism on Tourism and Hospitality. 10. Performance
and Humane Orientation as Cultural Variables. 11. Time Orientation as a
Cultural Variable . 12. A Review of Trompenaars and Hampden-Turner's
Cultural Dimensions. 13. Conclusions