Caroline Koegler

Critical Branding (eBook, PDF)

Postcolonial Studies and the Market

• Format: PDF

Produktbeschreibung

Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the relationship between what is often called the market and the practice and positionality of postcolonial critics and their field postcolonial studies.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 476
• Erscheinungstermin: 13. März 2018
• Englisch
• ISBN-13: 9781351384513
• Artikelnr.: 54188972

Autorenporträt

Caroline Koegler is Assistant Professor of English at the University of Muenster, Germany. Holding degrees in both Literary and Cultural Studies and Business Management, she has published on refugees and the politics of performing the urban, Caribbean literature, queer sexualities/positionalities, Judith Butler, postcolonial intertextuality, the financial crisis, and the market and ideology in Postcolonial Studies (forthcoming). She is co-editor of Locating African European Studies: Interventions-Intersections-conversations (forthcoming).

Inhaltsangabe

List of Figures
Acknowledgments
Introduction
PART I
Consolidating Postcolonialism
1 Reading the Longstanding Materialist Challenge
PART II
Reworking the Market
2 The Market: Permeation
3 Marketisation: Differentiation
4 The Brand Becomes the Product: Transformation
5 (Self-)Branding: Materialisation
PART III
Branding Postcolonialism
6 If You Don't Brand Postcolonialism, Someone Else Will
7 Anti-capitalism as a Brand Narrative
A Conclusion in Five Brand Acts
Works Cited
Index