Dirk Glaesser

Crisis Management in the Tourism Industry (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.

Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:

* Terrorism and criminal activities
* Risk perceptions and the influencing variables
* The stakeholder concepts
* Analysis methods- visibility of advantages/disadvantages of methods
* Marketing instruments and best practices

Written by one of the world's leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA.
The book provides discussion of:
* The influential effect of the mass media
How crises effect the purchase decision process
Destination branding/image and its manipulation
Preventative crises management and strategies

Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 352
• Erscheinungstermin: 19. Oktober 2006
• Englisch
• ISBN-13: 9781136413124
• Artikelnr.: 38243912

Autorenporträt

Dr Dirk Glaesser is Chief of Publications of the World Tourism Organization.

Inhaltsangabe

Introduction to crisis management: Crises spheres of activity
Methods of analysis and prognosis
Strategic measures of crisis management
Crisis planning and organisational measures
Crisis management instruments
Bibliography
Index

---

Introduction to crisis management: Crises spheres of activity; Methods of analysis and prognosis; Strategic measures of crisis management; Crisis planning and organisational measures; Crisis management instruments; Bibliography; Index