Amanda Coleman

Crisis Communication Strategies (eBook, ePUB)

Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations

• Format: ePub

Produktbeschreibung

Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to high-stake situations and protect your brand from disaster.

Crisis Communication Strategies is a must-have guide that covers the whole span of a crisis from preparing and laying the groundwork before it occurs, during the incident and the aftermath, including the move to recovery and beyond. It guides readers through each phase, providing details of what to consider, what should be done, tips and checklists for improved responses.

This second edition of Crisis Communication Strategies provides new sections on managing long-running crises. It also contains new content looking at the phases of crises, behavioural communication as a tactic and how to ensure diversity and inclusivity in tumultuous times.

Supported by brand new case studies and examples from responses to events including the British Post Office scandal, Burger King's misfired International Women's Day campaign, Yorkshire cricket's racism scandal and Peloton's crises, it also explores the role of leadership in developing a crisis communication response that has people at its heart. This is an essential guide for PR and communications professionals who wish to protect their company and build long-term resilience.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 248
• Erscheinungstermin: 3. März 2023
• Englisch
• ISBN-13: 9781398609426
• Artikelnr.: 67497084

Autorenporträt

Amanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With over 20 years experience in emergency services communication, she is a fellow of both the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page

Inhaltsangabe

Chapter
00: Acknowledgements; Chapter
01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter
02: Recognizing a crisis: What it is and how to spot it; Chapter
03: The operational response: The approaches and how they relate to communications; Chapter
04: Remembering the people: How employees should come first; Chapter
05: It's tough at the top: The role of leadership in a crisis; Chapter
06: The impact on the community: Managing the consequences; Chapter
07: It's OK to not be OK: Ensuring support is in place; Chapter
08: Stepping on the road to recovery; Chapter
09: So, what happens next?